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UpperClass OG Explanation

UpperClass OG - Grow In Peace 

UpperClass OG is a lifestyle that prioritizes personal well-being from the inside out. Our ultimate purpose is to help the world grow in peace. We are aware that if we are to do so, we must first be the change we hope to see. 

To have faith in the UpperClass OG way of being, is to accept life as a challenge and yet continue to choose peace above all else. Peace within oneself, brings us closer to a peaceful world. UpperClass OG intends to serve as a guide for humanity, one that will lead us to a more peaceful and loving existence. Peace is in all of our best interest.



To help the world grow in peace by cultivating a healthier lifestyle for all animals, plants, and their environments.



To initiate and establish expressions of authenticity through our products and services, which in turn, will assist in the creation of a balanced and considerate atmosphere.



UpperClass OG aims to help the world grow in peace.


Lightning Bolt Explained

Look around and you will quickly notice that UpperClass OG has attached itself to the lightning bolt insignia. We are here to tell you that what appears to be a lightning bolt, is actually the letter Z in disguise. ‘Z’ begins the first name of someone dear to us. His name was Zion James. His passing shocked the hearts of the founders of UpperClass OG, encouraging them to live in a more fulfilling manner. In many ways, Zion’s life serves as an infinite energy source that continues to push UpperClass OG in the direction of peace. By incorporating the lightning bolt into our official logo, it is our intent to make it clear that Zion’s energy lives on within us, hence the correlation between UpperClass OG and the lightning bolt. The bolt signifies energy.


UpperClass OG : L(earn)


The term upper class is usually associated with the highest ranking social status in America. Individuals who are considered upper class have tons of money and assets. This is not the case for members of UpperClass OG, however, the UCOG way of life has a direct influence on one's financial standing. 

If we, anyone not belonging to the upper class, are to ever earn lots of money, we must become active learners. L(earn). Because to learn is to grow, and with growth comes more green (money). In order for one to grow properly, health must be of utmost priority.

Everything is connected, so as we grow as beings, we will experience similar growth in every aspect of our lives. Everything, including our income, will flourish in peace. 

UpperClass OG chose its name to help begin the reprogramming process that is necessary, if we, people who are born at a financial disadvantage, are to ever experience financial freedom. We can all be upper class in the literal sense. We all have it in us. The real transformation starts from within, with how we perceive ourselves and others.

Rich people work together. They help one another. Let's do the same. Let us all be helpful in anyway we can. This is the UpperClass OG way of being. 

We call ourselves privileged ghetto youths because in many ways we can relate to the impoverished, outcasted people living below the standard, yet we admit to having some sort of advantage. Through UpperClass OG, it is our mission to share any knowledge we think may help in some way. 


The Beginning of UpperClass OG

Carl-Michael James, along with his partner Tywreh Nelson, were the first members of UpperClass OG. They were both equally inspired by the life and passing of their other partner, Zion James. 

In their eyes, Zion was a seed that sprouted, giving hope to the other seeds who have yet to sprout. Zion's everlasting energy still encourages both Tywreh and Carl-Michael to this very day. In their pursuit to make Zion proud, they both became aware of their personal legends. Their mutual awareness gave rise to what is now known as UpperClass OG. 


Note: The "OG" stands for Organic. Here at UCOG, we always choose the option that prioritizes health. 


Members of UpperClass OG

Isobelle Yousef : Keturah Nelson : Yirakmeal Henry : Tywreh Nelson : Carl-Michael James : Zack Bozzo 

Below is a list of roles along with their respective functions and tasks. In parenthesis  you will find the name of the individual(s) that currently occupy the title. 

Design Extractor (Carl-Michael James, Isobelle Yousef) 

The Design Extractor is responsible for the ultimate creation and production of designs. The Design Extractor’s role is to transport designs from the idea phase all the way to the production phase.

Vendor Correspondent (Carl-Michael James) 

The Vendor Correspondent communicates with UCOG’s vendors/manufacturers to ensure that both parties fully understand the details of an order.  

Accountant (Bridget Hodge) 

The Accountant handles the allocation and recordkeeping of all UCOG’s funds. The Accountant is responsible for a thorough and well-organized record of UCOG’s expenditures, sales, investments, and business arrangements.

Social Media Manager (Carl-Michael James) 

The core responsibility of the Social Media Manager is to consistently engage our online audience. The Social Media Manager governs all of UpperClass OG’s social media platforms.

Vision Coordinator (Tywreh Nelson) 

The Vision Coordinator fills the gap between an idea and it coming to life. The Vision Coordinator accomplishes this task by doing all the groundwork necessary to make something happen.

Inventory Manager (Savannah James) 

The Inventory Manager keeps an active and accurate record of UCOG’s inventory for all sale items. The Inventory Manager is responsible for the shipping out of orders to customers in a timely manner.

Extension Agent (Tywreh Nelson) 

The Extension/Reception Agent handles all major communication between UCOG and fellow business entities. The Extension/Reception Agent works to spread UCOG to as many business platforms as possible by establishing healthy business relationships.

Business Strategist (Yirakmeal Henry, Carl-Michael James) 

The Business Strategist constantly searches for ways to improve UpperClass OG’s overall business performance. Consider UCOG’s financial performance while steadily building our reputation as a company that does the right thing.

Internal Organizer (Yirakmeal Henry) 

The Internal Organizer, along with the Vision Coordinator, make up the organizational component that helps guide UpperClass OG in a productive direction.

Videographer (Keturah Nelson, Isobelle Yousef) 

A UCOG videographer is responsible for the creation and production of artistic video content that serves to promote UCOG's spirit.

Photographer (Keturah Nelson, Isobelle Yousef, Zack Bozzo) 

A UCOG photographer is responsible for the creation and production of artistic images that serve to promote UCOG's spirit.

Journalist (Carl-Michael James) 

The Journalist handles all of UCOG’s literary demands. The Journalist uses language to express one’s honest emotions, thoughts, or ideas.

Practical Analyst (Yirakmeal Henry, Tywreh Nelson, Carl-Michael James) 

The Practical Analyst uses a statistical approach to influence UCOG’s practical business decisions. The Practical Analyst collects data relating to UCOG, and then applies the findings to improve UCOG’s overall performance.

Interactive Agent (Everyone) 

The Interactive Agent goes out of their way to connect influential individuals within society to UpperClass OG. The Interactive Agent explores society in search of compatible individuals that can form symbiotic relationships with UCOG.

Visual Enhancer (Isobelle Yousef) 

The Visual Enhancer focuses on enhancing the overall appearance of UCOG in any way they see fit. The Visual Enhancer ensures that all visual representations of UCOG are always aesthetically satisfying. Basically, the Visual Enhancer sees the vision, and then refines it in a way that facilitates its delivery to the public by making it more visually appealing. 

Creative Director (Carl-Michael James) 

The Creative Director oversees UCOG’s entire creative department, ensuring that all content meets business appropriate format. Business appropriate format refers to a standard of media presentation that effectively portrays the legitimacy, creativity, and diligence of our business. It is the job of the Creative Director to provide organizational structure and give useful advice in order to facilitate UCOG’s creativity. Ultimately, the Creative Director helps guide creativity to a place where it flourishes. The Creative Director and the Visual Enhancer have similar roles. The only difference is that the Creative Director mainly focuses on the big picture, while the Visual Enhancer fine tunes the minor details that make up the big picture.



Stay In Touch 

Instagram: @upperclass_usvi

Facebook: @UpperClass OG

Email: @upperclass.stx@gmail.com